Most founder stories start with a problem in a market and a decision to solve it. Srihita Vanguri’s started with a notebook. She published her first novel at the age of 15. She wrote stories, articles, and poems through her teenage years. She made anywhere between ₹150 and ₹1.5 lakh per assignment as a young writer, long before she ever wrote a pitch deck. The agency she now runs at 24, UVOKA, is in many ways the structured commercial version of the writing practice she has been running for almost a decade.
Writing as the original craft
Vanguri describes writing as her first and most important skill. The early years involved competitive writing, magazine and newspaper publication, and a published novel before most of her peers had finished school exams. The writing was self-driven, prolific, and central to her identity through her teens and early twenties.
“The writing came first. Everything else came from the writing,” she says. “The agency exists because writing for founders kept compounding into writing for their investors, then writing for entire portfolios. The business model emerged from the craft.”
The shift to commercial writing
Vanguri started freelance writing professionally during her undergraduate degree. The work was varied, including ghostwriting, content strategy, and personal brand narrative development for early clients. As the client base grew, the questions clients were asking shifted. The work was no longer just about writing. It was about narrative, positioning, and audience design.
UVOKA was founded at 22 to formalise this work into an agency. By the time she turned 24, the agency had crossed six-figure revenue and built a focused practice in executive personal branding for founders and investors.
Why narrative matters more than content
“Most personal branding work in the market is content production. UVOKA is built around narrative,” Vanguri says. “Content is the output. Narrative is the underlying structure that makes the output coherent. We work on narrative first. The content follows.”
This framing comes directly from her writing background. A novel needs a narrative spine. So does a personal brand. The discipline of holding a single, consistent narrative across 90 or more days is what UVOKA describes as the foundation of strategic personal brand on LinkedIn.
The agency today
UVOKA works with private equity partners, family office principals, fintech and B2B SaaS founders, and finance CXOs across India, the UAE, and the United States. Approximately 60% of its clients come from the finance industry. The agency offers a 100% impression growth guarantee in 30 days, structured around outcome-based commitments rather than input-based pricing.
Vanguri is also a graduate of the Indian School of Business IVI Programme and the first entrepreneur in her family.
About Srihita Vanguri
Srihita Vanguri is the founder of UVOKA, a personal branding agency headquartered in Hyderabad, India. She is a published author, a first-generation entrepreneur, and a graduate of the Indian School of Business IVI Programme. UVOKA operates across India, the UAE, and the United States. More information is available at uvoka.in.
Frequently Asked Questions
Is Srihita Vanguri a published author?
Yes. Srihita Vanguri published her first novel at the age of 15 and worked as a published writer through her teenage years before founding UVOKA.
What is the story behind UVOKA?
UVOKA grew out of Srihita Vanguri’s freelance writing practice, which evolved into content strategy and personal branding work as clients began asking for narrative and positioning alongside writing.
What does UVOKA do today?
UVOKA is a personal branding agency working with private equity partners, family office principals, fintech founders, and finance CXOs across India, the UAE, and the United States.
Visit:
Website:https://www.uvoka.in/
